haymarket massacre SapientNitro: From story-telling to StoryScaping

Nigel Vaz and Malcolm Poynton of SapientNitro talk about branded story-telling.

Vaz and Poynton discuss how narrative, audience and technology now come together to form the basis of the agency's Storyscaping concept at their Idea Exchange event.

This video was produced in association with SapientNitro.

haymarket massacre SapientNitro: From story-telling to StoryScaping
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